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DINKOMART Connecting Farms to Homes
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DINKO MART logo About DINKO MART

Connecting people, products & possibilities.

A digital commerce platform connecting farmers, rural entrepreneurs, local producers, businesses & consumers.

Explore the marketplace Meet the founders
  • From farm
  • From village
  • From local enterprise

→ Every homeConnecting authentic products with wider markets

A marketplace built to create opportunities for producers and meaningful choices for consumers.

  1. Farm
  2. Village
  3. Local enterprise
  4. Every home
Our story

About
DINKO MART

DINKO MART is a digital commerce platform connecting farmers, rural entrepreneurs, local producers, businesses and consumers through one growing marketplace.

We believe that India’s farms, villages and local enterprises have enormous potential. From agricultural products and organic foods to traditional products, farm machinery and rural innovations, thousands of quality products are created every day by farmers and small businesses.

However, many producers face challenges in reaching the right customers and expanding their markets. DINKO MART is created to bridge this gap.

Our vision is to connect products from farms, villages and local enterprises directly with homes and customers, creating better market opportunities for producers while making quality products easily accessible to consumers.

Who it is for

Why DINKO MART?

For producers

  • Better digital visibility
  • Wider market opportunities
  • Direct access to customers
  • Support for rural enterprises

For consumers

  • Discover diverse products
  • Convenient digital shopping
  • Authentic local offerings
  • Products from across India
The marketplace

What
we offer

Farm & Food Products

Agricultural and food products from farms and producers.

Millet foods

Organic & Natural Products

Natural, organic and sustainable choices.

Forest-grown coffee

Agricultural Products & Farm Machinery

Inputs, equipment and useful farm technologies.

Farm machinery

Bio-Fertilizers & Agricultural Inputs

Products supporting modern and sustainable farming.

Bio-fertilisers

Traditional & Rural Products

Products reflecting India’s rural heritage and traditions.

Daily Essentials

Useful products for everyday households.

Local Entrepreneurs & Producers

A marketplace opportunity for local businesses and makers.

Become a seller
Why we exist

Our purpose

DINKO MART is more than an e-commerce website. We aim to build a bridge between producers and consumers.

Farmers DINKO MART Customers
Rural entrepreneurs DINKO MART Markets
Local producers DINKO MART Every home
Where we are going

Our vision

To build a trusted digital marketplace that connects people, products and possibilities, while creating sustainable market opportunities for farmers, rural entrepreneurs and local producers.

What we do about it

Our mission

  • Create better market access for farmers and rural producers.

  • Support local entrepreneurs and small businesses.

  • Promote agricultural, organic, natural and traditional products.

  • Connect authentic products with customers through digital commerce.

  • Encourage rural entrepreneurship and sustainable livelihoods.

  • Take products from local markets to wider national and global markets.

What we believe

Our belief

Behind every product, there is a person, a family, a farmer, a skill or a story.

  • A farmergrows it.
  • A producercreates it.
  • An entrepreneurbuilds it.
  • A communitypreserves it.

DINKO MART connects these people and their products with customers. We believe technology should not only make shopping easier—it should also create opportunities for the people who produce what we buy.

The people behind it

Our founders

Harsha D.N.

Founder

An entrepreneur with extensive experience in agriculture, rural development, tourism and related sectors, bringing practical knowledge and a strong network of farmers, institutions and rural enterprises.

Pooja M.S.

Co-Founder & Technology

A Computer Engineering professional contributing technology, digital solutions and innovative approaches to building the DINKO MART platform.

Archana C.S.

Co-Founder

A fashion designer professional contributing to operations, coordination, product development and the growth of the DINKO MART ecosystem.

Our partners

The makers on our shelves.

Three of the ranges on DINKO MART are made by partners, and every page that sells one says whose it is.

More about them
Millet foodsThe Millet LoversMeher Sang Foods Pvt. Ltd., Pune CoffeeKargods Wild ForestRayarakoppal, Hassan district Bio-fertilisersBannari Amman SugarsBio Products Division, Coimbatore
How the line works

Ten stages, and the loop closes.

The same ten stages the diagram on the home page draws, written out. Stages one to six carry produce to a kitchen; seven to ten carry the money back as machinery, compost and seed.

Fresh produce is coming soon. Stages one to six describe how it will travel when it starts; millet foods, coffee, bio-inputs and machinery are on sale today.

See it drawn
Stage 01 · Farm

Registered plots only

Every plot on the line has a land record, a crop plan and a soil card on file. That is not bureaucracy for its own sake: the soil card is what decides which bio-inputs we recommend back to that farmer later in the cycle.

Stage 02 · Harvest

Cut after the order book closes

Orders close at 9 PM. The quantity on the book that night is the quantity cut before dawn. Nothing is harvested speculatively, which is the single biggest source of waste in the ordinary vegetable trade.

Stage 03 · Grading

Sorted in front of the grower

Sorting happens at the collection centre while the farmer is present, by size and by blemish. Rejects go to the compost line and come back as vermicompost. They are not quietly re-graded into a cheaper crate and sold on at a lower price to the same buyer.

Stage 04 · Cold chain

Four degrees, with no gap in the middle

Produce goes to four degrees at the collection centre and stays there until the van door opens at your building. Most short-lived quality problems in vegetables are not growing problems, they are a two-hour gap in the cold chain somewhere between the field and the city.

Stage 05 · City hub

Crates broken down by pin code

Bulk crates arrive at the hub and are split into household orders, then routed by pin code. Assembly happens here rather than at the farm, so a farmer packs one crate of one crop instead of a hundred mixed bags.

Stage 06 · Home

Same evening or next morning

When fresh produce starts, you pick the window at checkout. Every crate will carry a weight slip, and the lot will be traceable back to the plot it was cut from.

Stages 07 to 10 · The return

Where the loop turns

What households pay funds what farms buy next: machinery, vermicompost, neem cake, microbial cultures and seed for the following cycle. That is the part most supply chains leave out, and it is the reason we draw the line as a circle rather than an arrow.

From farm to every home

Our simple philosophy is:

From farm From village From local enterprise
Every home

We are building DINKO MART with a long-term vision to create a strong ecosystem where farmers, rural entrepreneurs, local producers and consumers grow together.

I grow I shop I make or sell

From farm. From village. From local enterprise. To every home.

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